NORWALK, CT – Today, Reserve Holdingsthe world’s leading provider of online travel and related services, has announced the expansion of its Travel Sustainable program to relevant brands worldwide. Reserve Holdings family. The news marks the company’s delivery of its commitment to launch its first company-wide lodging program by the end of 2023.
Travel Sustainable provides credible information on impactful sustainability efforts by properties around the world and provides travelers with a transparent, consistent and easy-to-understand way to identify a wider range of more sustainable stays, no matter where they want to travel. The aim of the program is to give visibility to accommodation that has advanced a wide spectrum of sustainability efforts, from those at an earlier stage to those that have achieved one of more than 40 eco-labels and certifications recognized through outstanding commitments and investments. Pioneer by Booking.comwhich recently celebrated the first anniversary of the program, there are now more than 400,000 accommodations globally recognized by the Travel Sustainable program.
Recognized properties on Priceline, Agoda and KAYAK will now include the Travel Sustainable badge in search results, and some platforms are also implementing an additional filter to help travelers book more sustainable accommodations. The program across all brands provides recognition to properties that are taking steps to operate more responsibly with respect to their impact on the environment and their local communities, while encouraging members to keep moving towards the goal of eventual certification of third parties, which is still gold. standard in the industry.
The combined effort between the company’s brand product teams to create the program-specific multi-company API is a sign of the potential for collaboration to drive greater sustainable impact in the travel industry by educating and empowering both partners and travelers to make sustainability a priority.
In addition, the milestone is the result of the actions taken by Reserve Holdings and its family of brands to meet key commitments outlined in the company’s Climate Action Plan, the first of its kind for any global online travel company, which was launched earlier this year.
Although accommodations are the program’s first priority, Reserve Holdings will continue to evolve Sustainable Travel for transport-related verticals to drive awareness of more sustainable choices in more areas of a journey. Efforts include features active today, such as KAYAK’s CO2 Sorter, which allows travelers to sort their flight search by CO2 emissions, and filters for electric and hybrid rental cars now worldwide. Booking.comKAYAK and Priceline where inventory is available, with new innovations arriving in late 2023.
“Sustainability is a core component of our mission to make it easier for everyone to experience the world, and with this important step we are moving forward to ensure that there is always a world worth experiencing,” he said. Glenn FogelPRESIDENT, Reserve Holdings. “We remain committed to making our vision of more sustainable travel a reality through the breadth of our sustainable travel offerings, the size of our impact and the potential to develop transparent and inclusive standards to drive change for the entire sector. Together, we are creating a lower impact travel industry’.
About Booking Holdings Inc.
Reserve Holdings (NASDAQ: BKNG) is the world’s leading provider of online travel and related services, offered to consumers and local partners in more than 220 countries and territories through six core consumer-facing brands: Booking.com, Priceline, Agoda, Rentalcars.com, KAYAK and OpenTable. The mission of Reserve Holdings is to make it easier for everyone to experience the world. For more information, visit BookingHoldings.com and follow us on Twitter @BookingHoldings.
