Club Mahindra India Quotient Study indicates, India Quotient is consistently lowest for GenX compared to all other generations. | Tech US News

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Club Mahindra, the flagship brand of Mahindra Holidays & Resorts India Limited. Through its groundbreaking ‘India Quotient’ Phase 2 study across races and genders, GenX and GenZ’s knowledge of India reveals new insights. According to the Club Mahindra India Quotient Study, 63% of GenZ admit they don’t know much about Indian history, culture, geography/destinations, nature, food, etc.

Club Mahindra India Quotient Study is celebrating 25 successful years as leaders in India’s vacation ownership sector. While Phase 1 of the study indicated that 60% of respondents admitted to not knowing much about India, Phase 2 suggests that GenZ are more likely to be over-45s (consisting of 58%). will accept its lower ‘India Quotient’ compared to Such low awareness coupled with recent international travel restrictions has led to a keen interest in exploring domestic destinations.

Across categories, the Club Mahindra India quotient is consistently lowest for GenX (55% on geography, 56% for art and culture, and 45% for cuisine), but higher for millennials and GenZ on geography; For thousands of years on food; and on arts and culture for over 45 years.

While the overall Club Mahindra India Quotient remains relatively low for all categories, GenZ awareness remains the highest (58%) across geographies compared to all other age groups – over 45s at 57%, millennials 57%, and 55% for GenX. To further elaborate, 62% of GenZ respondents are aware that any wildlife enthusiast visiting the fall forest is most interested in spotting an Asiatic tiger, compared to only 59% of GenX. To

When it comes to food, 98 percent of 18-34 year olds said they discover new food or recipe ideas on social platforms.[1]. A similar trend has been observed in our research on Indian cuisine. Club Mahindra India Quotient is highest for Millennials at 47% and lowest for GenX at 45%.

India symbolizes the plurality of its culture where people from generation to generation are familiar with its famous festivals, classical dances, historical monuments and ethnic cuisine. When it comes to art and culture, we over-45s know a little more than other generations. India’s art and culture quotient (59%) for over 45s is higher than all other generations (58% – Millennials and GenZ, and 56% – GenX).

Additionally, in all three categories including geography, art, culture, and cuisine, Indian women’s share is higher than men’s, but marginally so. While women account for 57% of India on geography, it is 56% for men. 57% of men in arts and culture are women while 58% are women. And in terms of their knowledge and awareness about food, women fare at 45% compared to 46% of men. In India, the difference between male and female ratio is only 1%.

Prateek Mazumdar, Chief Marketing Officer, Mahindra Holidays & Resorts India Limited, explained, “GenX are an integral part of the corporate workforce and are at the peak of their work careers. With increasing professional stature, GenX are typically about They are particular about what they wear, where they shop or where they travel among others. They prefer quality over quantity and are willing to spend heavily on unique experiences. However, their hard-working And due to busy lifestyles, their knowledge and awareness of our nation has declined. Our Club Mahindra India Quotient study indicates that the India Quotient consistently ranks highest for GenX compared to all other generations. is less (55% geography, 56% art and culture, and 45% cuisine).

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