Exploring the metaverse, new biometric possibilities, working from anywhere and traveling light are poised to transform the industry next year | Tech US News


  • Travel technology leader Amadeus has released its annual trends, shedding light on a rapidly evolving industry
  • Travel will see significant changes in 2023, with a FinTech revolution and baggage-free travel topping the agenda
  • Travelers will move closer to a “try-before-you-buy” model in the metaverse, while “corporate team vacations” could be on the horizon

Talking about the technological revolution in travel is no longer hypothetical. Over the next 12 months and beyond, we will witness continued change in the way we travel. New tools, solutions and knowledge, in addition to easier transitions through airports and the opportunity to travel with less luggage are creating headlines.

With the rise of global travel, the expectations of both businesses and individual travelers are higher than ever when it comes to having a seamless travel experience. Our industry is rapidly evolving to meet ever-changing demands. Amadeus Travel Trends 2023 identifies five new developments that the company believes will play a role in shaping travel over the coming year.

  • Meet a new type of travel agent: exploring the metaverse will allow travelers to explore a destination before they arrive or relive their memories once they leave.
  • Smile to your seat: Biometrics will help create a hassle-free travel payment experience
  • Travel without luggage: Hotels will offer travelers more amenities so they can travel lighter
  • Work from Roaming: Remote workers will adopt an increasingly nomadic lifestyle, migrating to different locations as “work from anywhere” policies become the norm.
  • Welcome to Unite Business Breaks: A new category of business travel will emerge, focused on connecting teams, building relationships and unleashing creativity outside the office.

Annual travel trends have been identified by the expertise of Amadeus’ team of travel technology experts. They identified that, although technology is the main driver of change, and Web3 and biometrics will play an important role, human relationships are equally important. All the trends are connected to personal and social concerns, from the desire to travel with a lighter ecological footprint to the desire for more people to have the freedom to work from anywhere.

The world used to predict the impact of technology on travel in an entirely physical way, envisioning ever larger and faster modes of transport. The future is here, and it looks very different. People want to reduce their impact on the planet, while prioritizing human relationships and society in general. “In this new and exciting reality, technology allows us to achieve these goals. The metaverse, biometrics, and traveler expectations of the travel industry are combining to change the landscape rapidly. It’s an incredibly exciting time for the industry.”Daniel Batchelor, Vice President of Global Corporate Marketing, Communications and Social Responsibility at Amadeus

It’s travel, but not as we know it

In the coming years, the metaverse will take traveler engagement to the next level. Travelers will be able to enjoy deeper cultural experiences in an online world, exploring virtual concerts and exhibitions. Technology also offers huge potential for pre-trip assistance and the opportunity to ‘try before you buy’, creating more excitement and enthusiasm. This will become increasingly popular as a way to sample higher priced items such as luxury cruise vacations.

Walt Disney Co. has plans to create a real-world theme park ride that incorporates a parallel 3D virtual world experience, while Seoul is breaking ground with its plans to go “meta” by 2023, with a platform titled “Metaverse Seoul.” Qatar Airways, meanwhile, recently announced Qverse with a cabin crew from MetaHuman, offering an immersive experience for touring, navigating and checking in at Hamad International Airport.

Smile for a hassle-free travel payment experience

Biometric payments, via ApplePay and GooglePay, are now mainstream for both retail and travel payments. But over the next few years, travel is likely to take biometric payments to the next level. Airports already use biometrics for identification on travel documents, so the next logical step is to leverage this identity verification for any payment travelers make during their journey.

No more searching for a carry-on bag for your wallet so you can skip to business class. If a traveler uses biometrics to check-in, check-in and board the plane, these identity checks could be duplicated to cover payments they might make while traveling, such as adding an in-flight meal, to provide a seamless payment experience. . Airports and travel operators will offer a completely contactless and convenient payment experience for passengers with the use of biometrics, at all points of the journey.

From paying for train tickets to seat upgrades, in-flight meals or late hotel check-out, with biometrics, travelers around the world will use more secure and convenient biometric payment solutions.

Small tests have already started with the Hudson travel store. They employed the Amazon One biometric payment solution at their Nashville International Airport store, allowing customers to “just walk out” and pay with the palm of their hand.

Taking the words “light traveler” to the next level
A combination of customers becoming increasingly aware of their carbon footprint and the cost of checked baggage is reducing bags. Several trolleys loaded with designer luggage are no longer a status symbol, quite the opposite.

Hotels and resorts are increasingly offering the rental of bulky items such as sports equipment and workout clothes. Those who do are also looking to do so through hyperlocal suppliers to become even more popular with tourists. Additionally, travelers are looking to purchase local destination essentials, supporting and engaging with the community in the process and further ensuring they have meaningful travel experiences.

Global brands like Hilton offer exercise equipment and gear, helping travelers get closer to a “baggage-free stay.” We expect this trend to grow and evolve.

Working from roam

Remote workers will settle into an increasingly nomadic lifestyle, migrating to different locations. We will see workers spend less time at home due to the widespread corporate formalization of “work from anywhere” policies.

Workers will choose to spend time with friends and family in their home market or they can spend a month working abroad. From a government perspective, we will see the continued rise of countries encouraging digital nomads through visa and incentive schemes.

Countries such as Georgia, Croatia, Iceland and Germany have already created official schemes to attract digital nomads. Nomadlist is a platform that connects a global community of remote workers living and traveling around the world, helping them find competitively priced places to work. The platform lists Bangkok and Lisbon among its top five cities for digital work. Amadeus saw a 165% increase in searches from Sydney to Bangkok during the month of September 2022 compared to 2019. There was also a 74% increase in searches for flights from Sao Paulo to Lisbon during the same respective months.

Welcome to join business breaks Business travel is back, with a difference. In recent years, many companies have introduced work-from-anywhere policies. With this came the challenge of team bonding and collaboration. As a result, we are seeing an increase in “internal travel” plans, where teams meet for the express purpose of strengthening relationships.

American Express Global Business Travel even published an article titled “Why Business Travel Is at the Center of the New Company Culture.” Since the employee experience is more important now than ever, team travel programs will increase exponentially as a great way to motivate teams, improve employee satisfaction, strengthen company loyalty and unleash creativity.


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