Goodwings is accelerating the decarbonisation of business travel by making biofuels affordable | Tech US News


Goodwings, a Copenhagen-based travel provider that helps consumers reduce emissions from their travels, today announced that it will launch a biofuel option for its suite of climate solutions. It works like this: when customers book a hotel on the platform, Goodwings uses their booking revenue (which to the likes of is spent on advertising) to fund green fuel (biofuel) and disposal offset projects based on nature. on behalf, providing them with transparent travel emissions data for sustainability reporting.

Not only does this move put them at the forefront of companies investing in this area, but there’s also a crucial difference compared to other providers: they’re offering it at an affordable price for business travelers. The new offer will mean Goodwings customers can reduce emissions from their flights by 25-100% on domestic journeys, between 10-50% on regional journeys and 1-10% on long-haul journeys, at a significantly lower cost than your purchase directly through the airline.

Goodwings’ announcement comes as the aviation industry rushes to invest in green solutions to reach net zero targets, even as it accommodates increased travel demand. Heavily dependent on subsidies or private investment, biofuels have remained out of reach for most companies, until now. Goodwings’ innovative business model, where revenue from hotel bookings directly contributes to funding the use of biofuels and disposal offsets, has accelerated the transition to a fossil-free future.

To learn more about this new offering, I spoke with Christian Møller-Holst, CEO and founder of Goodwings, about the impact and how companies are finally waking up to climate change.

Christopher Marquis: What was the thinking behind adding biofuel to the Goodwings offering?

Christian Møller-Holst: We have been investing in proven carbon removal projects for some time, [which are a hugely effective way of using nature to neutralize emissions], but we always knew we wanted to take our impact strategy one step further and keep up with the innovations that are reshaping the aviation industry. As it stands, biofuel is not yet a viable replacement for fossil fuels: it is prohibitively expensive and produced at a volume that is not yet scalable for the entire industry. So we knew we had to position it in a way that made it seem like a no-brainer for companies to get on board.

Marquis: How does adding biofuels complement your existing climate projects? Does this mean biofuels are better than disposal offsets?

Møller-Holst: For us the focus is the impact. How can we make the biggest impact with the climate solutions we invest in? If we look at the goals set out in the Paris Agreement, the approach is twofold: we must reduce our dependence on fossil fuels and replace them with renewable alternatives, but we must also invest heavily in nature to absorb the huge amounts of CO2. that we issue With the addition of biofuel and our existing removal offsets, we are addressing both of these needs.

Marquis: How did you make biofuels work financially?

Møller-Holst: That’s a great question. If you read any article about biofuel, it is almost the first thing that is written, so for many of our customers, it is almost “too good to be true”. But we’ve made it possible with our business model, where revenue from bookings goes directly to funding nature-based biofuel projects and subscription fees help keep the lights on at Goodwings HQ.

I’ll give you an example: if you fly from New York to Boston, your round-trip emissions will be about 150 kg. For that trip, a 3-night hotel stay booked on will generate about $60 in hotel booking fees, meaning we can afford to reduce round-trip emissions by 50% by using biofuel and pay for the rest via verification removal compensations. But the important thing to remember is that the longer you stay, the more commission goes towards buying biofuels, which is ultimately where we want to go. The good news is that this is a trend we’re already seeing and a direct by-product of the post-Covid era, where business travelers are traveling less frequently, but for longer stays and thus reducing their carbon footprint .

Marqués: Have you seen a lot of demand for biofuel from your customers?

Møller-Holst: Absolutely. Our current client portfolio has been very happy with our verified nature-based projects, but increased ESG legislation means the bar will continue to be raised. Fortunately we were one step ahead with biofuel. But overall, I think companies of all sizes are finally waking up to climate change. Not only are companies witnessing the effects on supply chains and revenue streams, but decision makers are also noticing the effects in their personal lives, which is driving many positive actions at the top level, such as Bjarke Ingels Group (BIG). , Bird & Bird, Manyone and Designit recognizing the need for Goodwings. I am hopeful that many others will follow their lead and start introducing sustainable travel policies and reduction targets. The reality is that no one company is going to solve this problem alone – we all need to be involved.

Marqués: How does it work in practice: Are you putting biofuel on my plane?

Møller-Holst: It could be yours, of course! But unfortunately, Goodwings doesn’t have employees with cans of green fuel sitting at airports, so we rely on our biofuel supplier who supplies biofuel to over 20 airlines worldwide. What we do is calculate the emissions from your journeys using DEFRA conversion factors and then buy the respective amount of biofuel which is then put to work on an aircraft somewhere in the world. Everything is audited by the TÜV and we pass the purchase certificates to our customers, so they can use the emission reductions in their accounting. And as we do with our nature-based projects, we make sure everything is third-party audited so our clients feel they can trust that what we say is actually happening.


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