Mahindra & Mahindra Limited (M&M) on Monday unveiled five e-SUVs (Sport Utility Vehicles) under two EV brands – XUV with Twin Pack logo in Copper, and BE – built on its new INGLO platform. has gone
While the brand will offer a range of XUV products that will build on Mahindra’s legacy, the BE brand will target a new set of customers with a new design language, the company said.
The five e-SUVs include the XUV.e8 to be introduced in December 2024, the XUV.e9 in April 2025, the BE.05 in October 2025, the BE.07 in October 2026, and the yet-to-be-launched BE.09. Is. should be finalized. The first four are scheduled to be launched in the Indian market between 2024 and 2026.
The company said its newly developed INGLO platform incorporates advanced battery technology, platform architecture, brain power and human-machine interface.
Anish Shah, MD & CEO, Mahindra Group said, “Mahindra will offer customers the benefits of future-ready technology, head-turning design, world-class products and global partnerships. By 2027, we expect to be A quarter of all SUVs sold will be electric.
Rajesh Jejurikar, Executive Director – Auto & Farm Sectors, M&M, said, “The five electric SUVs offer a powerful glimpse into our strategic direction and point to Mahindra’s racing spirit and attitude of adventure. We aim not only to Not only to electrify the roads but also to light up the hearts and minds of SUV enthusiasts in India and across the world.”
The company on Monday officially inaugurated its new design center of excellence, Mahindra Advanced Design Europe (MADE), located in Oxfordshire, UK, which will serve as the design studio for its portfolio of EV products.
The primary objective of MADE, which is part of the Mahindra Global Design Network that includes the Mahindra India Design Studio in Mumbai, is to conceptualize and create design concepts for all future Mahindra EVs and advanced vehicles.
Inaugurating the facility, Mahindra Group Chairman Anand Mahindra said, “Mahindra Advanced Design Europe is another important node in our Neural Network innovation drive. In 15 short months, their work has already created an electric future. The blueprint has been drawn. How we play our cards today will determine how the world will shape tomorrow.