Mahindra unveils electric 4-wheeler Mobility Vision Launch of new design center in UK | Tech US News

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Anand Mahindra, Chairperson of India’s leading automotive company Mahindra & Mahindra announced the company’s electric 4-wheeler mobility vision in Oxfordshire, near London as the company launched its new electric vehicle platform INGLO and two EV brands – XUV and showcased five electric SUVs under BE. .

The first electric SUV is expected to hit the market by the end of 2024, starting with the Indian market.

The company’s new design center – Mahindra Advanced Design Europe – at Banbury in Oxfordshire was also inaugurated by British International Trade Minister Ranil Jayawardene, Anand Mahindra and others.

“The time has come for an electric vehicle, which is seen as the future. With government support today, rapidly decreasing total cost of ownership and increasing consumer awareness of environmental issues, we believe that the battery The time has come to enter the 4-wheeler market with our range of electric vehicles (BEVs). Also, we have big plans in electric 4-wheelers not only in India but across the world,” said Anand Mahindra. said while unveiling the company’s electric mobility vision in Oxfordshire.

He said the Mahindra brand can lead the electric 4-wheeler market with the help it has learned through its electric three-wheeler business and its extensive R&D network spread across the globe.

He explained that the company was an early entrant into the electric vehicle market in India as it built its first experimental product – a 9-seater 3-wheeler electric – in 1999. The company will now grow and capture a 70 percent share of the electric three-wheeler market in India.

The new Mahindra Advanced Design in Oxfordshire will be at the forefront of the company’s push into electric vehicles. As design will be a key differentiator, the company’s new design center has been set up to take advantage of the great advantage and talent provided by the UK, a globally recognized powerhouse in automotive design. .

The five e-SUVs showcased include the XUV.e8, XUV.e9, BE.05, BE.07 and BE.09.

The XUV brand will host several products that build on Mahindra’s legacy while embracing the future. “Mahindra will offer customers the benefits of future-ready technology, head-turning design, world-class products and global partnerships. By 2027, we expect a quarter of the SUVs we sell to be electric, Anish Shah, Managing Director and CEO, Mahindra Group said.

The new INGLO platform will underpin all Mahindra EVs. The purpose-built platform will act as the backbone of the Mahindra EV architecture.

“The future-proof INGLO platform, two exciting new brands and a core design philosophy. The five electric SUVs provide a powerful reflection of our strategic direction,” said Rajesh Jejurikar, Executive Director – Auto & Farm Sector, Mahindra & Mahindra. ,

INGLO will offer class-leading safety standards, outstanding performance, excellent range and efficiency, ideal driving dynamics, versatility and intelligent HMI. INGLO will also focus on providing a futuristic driving experience, with a realistic heads-up display, edge-to-edge screen, 5G network capability and over-the-air updates that keep EVs as good as new. Will keep

(The correspondent is in London at the invitation of the company)



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