New sustainability research reveals 65 percent of business travel leaders seek to prioritize green hotels in corporate online booking tools | Tech US News


COLOGNE, GERMANY AND BRUSSELS–(BUSINESS THREAD)–HRS, the leading global payment and corporate travel technology platform, and GBTA, the world’s largest business travel association, announced the sustainability and corporate hospitality results of a comprehensive survey of travel management leaders and purchases from Europe and North America. The survey results show the growing frequency of sustainability as a key factor influencing where millions of business travelers may decide to sleep when traveling in 2023 and beyond.

According to the research, nearly two-thirds (65 percent) say they would prioritize hotels that have earned a validated sustainability certification (ie LEED or HRS Green Stay, for example). More than half (59 percent) say they would highlight these hotels on the screens of their corporate online booking solutions offered to employees while shopping for hotels. GBTA and HRS shared this research ahead of the first GBTA Sustainability Summit, which will take place on 8 November in Brussels.

With many companies negotiating preferred hotel deals for 2023 as the fourth quarter progresses, this undeniable trend is affecting a wider range of hotel contracts. As leading multinational companies make the provision of sustainability-related information a prerequisite for preferred supplier status, the hospitality community is responding aggressively as they compete for volume in the lucrative corporate segment. Siemens’ public announcement along these lines on October 20 reflects a further step The fortune They are running 500 programs that determine preferred hotel partners for the coming year.

Senior executives are leading the effort to drive greater use of carbon-efficient hotels

Respondents, with 74 percent from the United States and Canada, provided results that illustrate the drive for sustainability in corporate lodging. Highlights include:

  • Almost half (48 percent) said senior executives and leaders have the most influence on their company’s sustainability efforts, followed by the Corporate Social Responsibility (CSR) department (33 percent).

  • There is a gap between Europe and North America as respondents consider taking steps to drive more business travelers to sustainable hotels. Europeans (78 percent) are more likely to feature hotels with validated green credentials than those based in North America (61 percent).

  • More than a third (36 percent) say sustainability considerations will have a “moderate” to “significant” impact on hotel choices they make for their lodging program in 2023. Another 36 percent shared that sustainability elements will have a “minor” impact, with 28 percent reporting that it will have “no impact.”

“The global megatrend of sustainability is accelerating in the everyday discussions taking place today that are reshaping the priorities of corporate hospitality programs,” said Martin Biermann, HRS product director and member of GBTA’s Sustainability Leadership Council . “We see that today through the traction of HRS’s Green Stay Initiative, which now has hotels representing more than 440 brands in 170 participating countries. It’s encouraging to see both corporate program leaders and hotel providers leveraging technology to support this important cause at this crucial time.”

“With business travel returning at an accelerated pace, it is vital that all industry participants understand the lasting changes in hotel purchasing and booking that are driving sustainability considerations,” said Delphine Millot, senior vice president of sustainability and general manager of GBTA. the GBTA Foundation. “The C-suite is leading the charge, according to this research. That’s why GBTA is so committed to sustainability to provide more research, advocacy, tools and educational events for our members, like this week’s Sustainability Summit, to play our role in helping the business travel community leverage best practices and technologies to help our industry reduce its carbon footprint.”

The full research report, titled “A New Order: Travel Programs Focus on Sustainability,” is available through HRS at this page. GBTA members can download a copy of the report via the GBTA Hub.


This online survey of travel managers and purchasing leaders in Canada, Europe and the United States was conducted between June 15 and 29, 2022. GBTA members and non-members were invited to participate. A total of 187 respondents completed the survey; 74 percent from North America, 26 percent from Europe.

About HRS

HRS is reinventing the way businesses and governments work, stay and pay in today’s dynamic global marketplace. HRS’ advanced platform technology is extending its reach beyond hospitality to meetings, office space management, payment efficiency and crisis recovery. In addition to cost savings in the post-pandemic global economy, HRS clients gain unmatched focus on essentials such as safety, security and satisfaction. HRS is also recognized for its award-winning Green Stay Initiative, technology that helps corporate hotel programs achieve their NetZero goals, and its innovative Crew & Passengers solution, which leverages automation to improve airline and rail operations experiences. Founded in 1972, HRS works with 35 percent of the world The fortune 500, as well as the world’s leading hotel chains, regional hospitality groups and payment providers. Learn more at

About GBTA

The Global Business Travel Association (GBTA) is the world’s leading business travel and meetings trade organization, headquartered in the Washington, DC area, with operations on six continents. GBTA members manage more than $345 billion in global business travel and meetings expenditures annually. GBTA provides world-class education, events, research, advocacy and media to a growing global network of over 28,000 travel professionals and 125,000 active contacts. Visit and follow us on LinkedIn, YouTube, Twitter and Facebook.


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