Oppo ‘committed’ to Europe despite suspension of sales in Germany | Tech US News


Chinese smartphone titan Oppo will make Germany its main office for its European business despite recently canceling sales from the country, Billy Zhang, the company’s vice president of foreign sales and services, told the press on Monday.

Oppo halted sales in Germany this month after losing a patent lawsuit against Finnish telecoms giant Nokia, which alleged that Oppo’s use of certain 4G and 5G signaling technologies infringed on its patents .

OnePlus, which was folded into the Oppo brand last year, has also suspended sales in Germany.

Realme, the young phone brand associated with Chinese electronics behemoth BBK, which is also credited for expanding Oppo, Vivo and OnePlus, said it is “monitoring the situation well” at Oppo’s patent competition in Germany, Madhav Sheth, president of Realme’s global business. team, said in a press call in early August.

Germany is a popular regional base for Chinese tech companies’ European expedition. Huawei’s European office is in Düsseldorf. Autonomous driving unicorn Momenta chose Stuttgart as its first foreign station to be close to its automaking partners.

Back in 2020, Oppo opened its European headquarters in Düsseldorf.

“Our long-term commitment to the European and German markets remains the same,” Zhang said by phone. “There is no impact on our choice of office, and the German office, where our European office is located, will work as usual.”

The smartphone company accounted for 5% of Europe’s smartphone shipments in the second quarter, placing it in fourth place, according to Counterpoint research. Oppo can serve its existing customers in Germany, Zhang confirmed, however Some of the products have been put up for grabs on Oppo-owned channels in the country.

Although Oppo is not disrupting its German office, it is making extensive changes across the country. Starting in August, the company will integrate some resources from Central and Eastern Europe with Western Europe, Zhang said.

Such internal trading can reduce costs and come as no surprise when the world trade headwinds. Global smartphone shipments fell 9% in Q2, according to research from Canalys, with Oppo and its rivals Xiaomi and Vivo posting double-digit declines in their home market, China.

It remains to be seen how the competition will play out among China’s smartphone darlings abroad. Realme has quickly grown its sweet spot in Europe, finishing Q2 in fifth place by shipment volume.

“We have big hopes in Europe for sure. We will continue to grow, and we want to be in three or five countries in different countries,” said Sheth.


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