After Xiaomi promised to fight Apple earlier this month, the Chinese smartphone brand Oppo is also preparing to go head-to-head with Apple in the global competition with a wave of premium devices, starting with new announcement Find X5 (at South China Morning Post).
Oppo is currently the world’s fourth largest smartphone seller, but after its merger with OnePlus, the company is reportedly refocusing on making premium phones. which focuses on international business. The company is planning to use its Discovery series of devices and custom chips to push into the price segment currently dominated by Apple and Samsung, according to Zhang Zhouuchuan, Oppo’s vice president. of foreign sales and services.
Oppo today announced its latest smartphone, the Find X5, with the Qualcomm Snapdragon 8 Gen 1 and the company’s custom design MariSilicon X graphics processor that it presented in December 2021. The chip has been specially designed to enhance the camera’s capabilities and improve low light. filmmaking. The price for the Find X5 series has not yet been announced, but it should be among the priciest devices ever sold by the company, pitting it directly against the iPhone 13 and Galaxy S22 lineups.
Beyond the MariSilicon X graphics processor in the Find X5, Oppo says it is developing other custom chips to improve specific functions, including one for improving fast charging. While the company has been affected by the global chip shortage, Zhang said that it has divided its chip sales to focus on the best models in the main market and hope that will have a simple problem in mid-2022.
Oppo expects sales of its high-end models, including the Find and OnePlus series, to double in 2022 thanks to rapid growth in Western Europe and South America. Just like Xiaomi, the company is still looking to fill the void. empty empty