Saber and THAI Smile implement a distribution agreement to enable the airline to reach Sabre’s global network of travel agencies. | Tech US News


Travel agents connected to Saber can now buy, book and service THAI Smile’s international content

SINGAPORE e BANGKOK, November 7, 2022 /PRNewswire/ — Saber Corporation (NASDAQ: SABR), a leading provider of software and technology that powers the global travel industry, today announced the implementation of a distribution agreement with THAI Smile, to support the company’s hybrid growth strategy.

Joining Saber’s global marketplace will allow THAI Smile to enhance its geographic reach and target new segments of leisure and corporate travelers, while giving travel agents more options to create optimal experiences for their customers.

“We are delighted to be able to distribute our fares and offers across Sabre’s extensive global market at this crucial time for Thailand tourism,” said Mr. Thamanoon Kuprasert, Acting Chief Executive Officer of THAI Smile Airways. “Now what Thailand has fully reopened to tourists around the world, the implementation of our distribution agreement with Saber is perfectly timed to allow us to help strengthen from Thailand position as a tourist and business destination of reference”.

A subsidiary of from Thailand Thai Airways International’s flag carrier, THAI Smile flies to a range of domestic and international destinations, having first taken to the skies just over a decade ago, and the company is also expanding Thai Airways’ route network with flights from connection for leisure and business travelers. .

“As we look forward to further recovery and growth in the industry worldwide, it is essential that all airlines, whether full-service, low-cost or hybrid, have the right distribution strategy and the right technology partner so that their content keep in mind. of the right customer,” he said Rakesh NarayananVice President, Regional Director General, Asia Pacific, Travel Solutions, Airline Sales. “We are delighted to celebrate THAI Smile’s 10th anniversary by welcoming them to Saber’s global travel marketplace.”

About Saber Corporation  
Saber Corporation is a leading software and technology company that powers the global travel industry, serving a wide range of travel companies, including airlines, hoteliers, travel agencies and other suppliers. The company provides retail, distribution and fulfillment solutions that help its customers operate more efficiently, generate revenue and deliver personalized experiences to travellers. Through its leading travel marketplace, Saber connects travel suppliers with buyers around the world. Saber’s technology platform manages more than 260 million dollars value of annual spending on global travel. Headquartered in Southlake, Texas, USA, Saber serves customers in more than 160 countries around the world. For more information visit

About THAI Smile Airways
THAI Smile Airways, a subsidiary airline of THAI Airways International Public Company Limited (THAI), is a regional short- and medium-haul airline. The airline began commercial operations in 2012 with the aim of setting new standards in the aviation industry and generating new travel opportunities for its customers. The fleet consists of 20 of the latest A320 aircraft and is a member of the Star Alliance connecting partner. Frequent flyers can also collect miles to redeem awards under Royal Orchid Plus, THAILAND’s customer loyalty program and get a chance to enjoy many privileges through the travel point.


Saber contacts:

Kristin Hayes
[email protected]

Heidi’s Castle
[email protected]

Kevin Crissey
[email protected]

SOURCE Saber Corporation


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