Sipwell Appointed Exclusive Global Travel Retail Partner for Dictador Fine & Rare Range | Tech US News


Mikołów, Poland, 11/23/22, SipWell Brands, the UK fast-casual specialist Global Travel Retail Distribution drinks agency, has been appointed as the exclusive distribution partner for Dictator ultra-premium aged rum in global markets.

A pioneer of some of the industry’s most iconic and award-winning limited releases, unique barrel finishes and special bottlings, the third-generation Dictator has a clear vision and ambition.

Their Fine and Rare range features some of the most outstanding vintages in the Totem category Mopa Mopa series and its Generations collection in Lalique to the 2 Masters initiative with which it collaborates houses of world-class Cognac, Whisky, Champagne, Armagnac, Bordeaux and Sauternes including Royal Tokaji, Leclerc Briant, Glenfarclas, Hardy Cognac and Labelle.

A specialist in global premium drinks, SipWell already represents a wide range of spirits brands travel retail: from The Glenturret whiskies, Finn Thomson Private Single Cask Collection, Port Askaig, Fable and 47-year-old Japanese single malt Karuizawa of Elixir Distillers – to Mexican tequila, Casa Dragones and premium Caribbean rum, Black Tot.

The agreement has immediate effect and the goal is for Dictador to be available in all key centers destination airports including Heathrow, Schipol, Singapore, Istanbul, LAX and JFK.

Andrew Torrance of SipWell Brands said:

Since we came out of the pandemic our business has grown ahead of all our forecasts, especially in the premium, luxury space where we have over 25 years of spirits experience at GTR. working with A true market leader is very exciting. Everything Dictator does, he does with 100% style and conviction. and sharing those virtues explains why we fit so well with his team and his ambitions.”

Diego Quintero of Dictador Rum said:

As thought leaders in prestige and investment quality rum, it is our pleasure and priority to do so our Fine & Rare products, including our Art Distilled collection available to travelers worldwide collectors and connoisseurs. We selected SipWell as our partner in this new mission, not only because his extensive experience in GTR, but also for his understanding of how to manage duty free distribution of some of the world’s most premium spirits. This move will support our goal of leaving a significant impact in all categories of art, rum and spirits.

In addition to its numerous special vintages between 40 and 50 years old, Dictador is also known for its innovative collaborations in art and spirits. Earlier this year, he launched the Orlinski 5 Decades project with a striking decanter sculpture, designed by French industrial pop artist Richard Orlinski that contains finely aged rum from 1966 / 1976 / 1986 / 1996 / 2006 barrels, representing five decades of life and work of the sculptor. The unique Kong bottles are paired with digital art NFTs, which are going up for auction on specialist wine and spirits platform BlockBar later this year. Dictator also just released the the world’s first limited edition haute couture – Dictator M-City Golden Cities, with estimates already setting its value at one billion dollars.

SipWell Brands Limited

The company, founded in 2018 by whiskey industry veterans Andrew Torrance and Calum Lawrie is a Scotland based drinks sales, marketing and distribution agency designed to help create a global award brands of alcohol. Torrance previously worked with both Beam Suntory and William Grant & Sons and as managing director of The Whiskey Shop and the Copper Dog whiskey brand. Lawrie held numerous roles at drinks giant Diageo and was marketing director at Copper Dog alongside Torrance. It sips well Brands now represents the leading premium and luxury beverage brands in Global Travel Retail.

About Dictator Rum

For over 40 years, Dictador has been creating ultra-premium aged rum in the heart of Cartagena, Colombia. From the experienced hands of third-generation rum producer and master blender, Hernán Parra, this Colombian distillery has meticulously perfected the manufacturing process while maintaining family recipes and techniques. Dictador has the world’s largest stock of aged rum, up to 45 years old, enabling the brand to launch a range of innovative, yet fine and rare editions unmatched by competitors, creating a whole new luxury category for fine rums The location of the distillery provides a magical balance between the climate and the land, which allows the production of a unique palette of award-winning rum that is now distributed in more than 80 countries around the world. For more information, visit:


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