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India is a land of sports fans and the enthusiasm for the power-packed game of football continues to grow. The massive response from Indian fans to the ongoing Football World Cup shows that the number of football fans in the country is undoubtedly on the rise. Football fans are not only happy with the joy of their teams and favorite players, but there are also those who are working tirelessly to fulfill the dream that millions of people in the country dream of – all of the Indian football world. Playing on a bigger stage than
Playing a major role in bringing this wish of millions of fans closer to reality, Mahindra Sports 18 has come together to showcase the efforts of the grassroots heroes who have taken India to the world stage of football, the World Cup. Conquering difficult terrains on their journey to carry. .
Mahindra Sports18 and JioCinema are the major sponsors of FIFA World Cup Qatar 2022 coverage. With this partnership, Mahindra has been able to showcase several vehicles from its impressive lineup of SUVs to audiences across the country. With the intention of bringing Mahindra’s brand philosophy to life, Sports18 and Mahindra have envisioned a unique content series, born out of this partnership.
Through this association, Mahindra and Sports18 are highlighting those who push boundaries and challenge stereotypes along the way as they drop by to ‘Explore the Impossible’. The content series titled “Mahindra-Explore the Impossible” celebrates three such efforts by individuals and groups from different parts of the country.
The first episode features Pune-based Ryan Godhino, who apart from being an avid footballer, has also started Happy Foot FA, a football academy that trains young talent as a service to the sport. And supports. Its academy grew to seven centers in Pune and is now integrated into La Liga football schools. The results of Ryan’s continuous efforts are beginning to show when one of his students, Kajol D’Souza, made it to the FIFA U-17 World Cup held in India recently. The next two episodes of the series feature stories of people working in the footballing ecosystem from Kashmir and the Northeast. They encourage young talent and explore the passion for sports in children.
Speaking about the association, Vijay Ramnakera, President, Automotive Division, Mahindra & Mahindra Limited said, “Mahindra is known for its diverse and authentic range of SUVs. Created to explore frontiers and fulfill the need to do things that no one has done before. ‘Explore the impossible’ is an expression of this promise and the role our brands play in the lives of our customers. .
The ‘Mahindra Rise Explore the Impossible’ series by Sports18 fits well with our brand promise as it celebrates the grassroots heroes of Indian football who empower young footballers to overcome challenges and overcome obstacles. enabling freedom from game,” Nakra added.
Viacom18 Sports CEO, Anil Jayaraj said the exclusive content series ‘Mahindra Explore the Impossible’ is their first initiative towards creating impactful branded content for sponsors. “As an organization, we strongly believe in contributing to India’s growth as a sporting nation. Through Reliance Foundation Youth Sports, we are leaving a lasting impact at the grassroots level, and that is why we partner with Mahindra strongly believes in the brand objectives. The exclusive content series ‘Mahindra – Explore the Impossible’ is our first initiative in this direction around the FIFA World Cup coverage. We hope that the grassroots in the football ecosystem The heroes will be placed under the spotlight to convey the message of Mahindra’s brand philosophy.
Speaking about the idea behind the campaign, Aditi Mishra, CEO, Lodestar UM said, “We at Lodestar UM strongly believe in the power of sports to drive brand ambitions. Over the past few years, sports have There has been a major shift in the landscape which has created a huge opportunity to engage, inspire and support the youth in a way that is relevant to both the client and the emerging sport. Our creation “Mahindra Rise Explore The Impossible” stories sit in this beautiful space that connects M&M SUV’s positioning of ‘Explore the Impossible’ and creates a path for the youth to achieve their dreams. The partnership with Sports 18 has allowed us to build on this passion. gave a platform to revive and facilitate the people and organizations who are helping to promote the sport in India.”
All three episodes of the series will be available on JioCinema and Sports18’s social media handles. Enthusiasts like him and many others are working tirelessly and quietly to hone the talent on the football field, India’s participation in the global sporting event will soon become a reality.
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