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India is a sports-mad nation and its interest in the high-octane game of football is on the rise. The overwhelming response of Indian football fans to the ongoing FIFA World Cup Qatar 2022 shows that the number of football fans in the country is undoubtedly growing. Football fans are not only happy to praise their teams and favorite players, but there are some who are working hard to recognize a vision that millions of people in the country are watching – India’s. Playing in the biggest football event on earth.
Mahindra and Sports 18 have collaborated to showcase the efforts of the grassroots heroes who are working hard on their adventure to take India to the World Cup on the global football stage, fulfilling the aspirations of millions of fans. is a major factor in bringing reality closer. .
Mahindra, a major sponsor of Sports18 and JioCinema’s coverage of FIFA World Cup Qatar 2022, showcased several vehicles from its impressive SUV line-up to audiences across the country. Sports18 and Mahindra have collaborated to create a one-of-a-kind content series to bring Mahindra’s brand ideology to life.
Through this collaboration, Mahindra and Sports18 are shining a light on those who break barriers and defy stigma when they ‘seek the impossible.’ The “Mahindra-Explore the Impossible” content series honors three such efforts by individuals and groups across the country.
The first show features Pune-based Ryan Godhino, who, along with being a football enthusiast, founded Happy Feet FA, a football academy that trains young talent on how to give back to the game. Provides training and support. Its academy expanded to seven locations in Pune and is now affiliated with La Liga football schools. Ryan’s relentless efforts have started to pay off, as one of his students, Kajol D’Souza, recently qualified for the FIFA U-17 World Cup in India. The next two episodes of the series tell the stories of people working in the football ecosystem in Kashmir and the Northeast. They nurture young talent and instill love of sports in children.
Vijay Ram Nakra, President-Automotive Division, Mahindra & Mahindra Ltd. said, Mahindra is known for its diverse and authentic range of SUVs. SUVs designed to meet our customer’s need to challenge themselves, explore new frontiers and do things that no one has done before. ‘Explore the impossible’ is a statement of the promise and the role our brands play in the lives of our customers..
The ‘Mahindra Rise Explore the Impossible’ series by Sports18 fits well with our brand promise as it celebrates the grassroots heroes of Indian football who empower young footballers to overcome challenges and overcome obstacles. enabling freedom from the game.”
Viacom18 Sports, CEO, Anil Jiraj, commented, “As an organization, we strongly believe in contributing to India’s growth as a sporting nation. Through Reliance Foundation Youth Sports, we are leaving a lasting impact at the grassroots level, and that is why we partner with Mahindra strongly believes in the brand objectives. The exclusive content series ‘Mahindra – Explore the Impossible’ is our first initiative in this direction around the FIFA World Cup coverage. We hope that the grassroots in the football ecosystem The heroes will be placed under the spotlight to convey the message of Mahindra’s brand philosophy.
Aditi Mishra, CEO Lodestar, UMsaid, “We at Lodestar UM strongly believe in the power of sports to drive brand ambitions. In the last few years, the sports landscape has undergone a major shift to engage, inspire and motivate the youth. and provided a great opportunity to contribute that is relevant to both the client and the emerging sport. Our creation “Mahindra Rise Explore The Impossible” stories sit in the beautiful space that M&M SUV’s ‘Explore the Impossible’ positioning. connects and creates a path for the youth to achieve their dreams. The partnership with Sports18 gave us a platform to bring this passion to life and facilitate the people and institutions that play this sport in India. are helping to promote.”
All three episodes of the series will be accessible on JioCinema and Sports18’s social media accounts. With people like him and others working so hard and quietly to develop talent on the football field, India’s inclusion in the worldwide sporting event will soon become a reality.
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