Assist Card recently looked at the centenarians or Gen Z travel trends and revealed the particular preferences of this generation when it comes to seeing the world.
It’s one of the newest travel trends fueled by the pandemic. Combine work with travel in such a way that there is the possibility of traveling to a destination for work reasons but also having extra time to get to know the tourist attractions where business events are held.
Student exchanges for this generation allow them to enrich their academic training and arrive at the labor market with better tools and live an unforgettable adventure getting to know new international destinations.
Young people increasingly love being close to nature and take care of it in each of their trips, so local beach destinations and rural areas have set the main travel trends resulting from the COVID 19 pandemic.
For the new generations it is essential to be “always connected”. They have little interest in what is not shown on their social networks to establish a community. Therefore, connectivity to choose destinations, accommodations, transportation and activities during their trip is a priority for these generations.
A preference for digitization
As the renaissance of the tourism industry progresses, the importance of the digital generations to the tourism sector is evident. For travelers of this generation, the intention, more than new travel experiences, is to be “always connected” and to spread awareness of these century-old travel trends.
Millennials (born between 1981 and 1995) have sought in recent years to enjoy experiences focused on learning about cultural sites, natural destinations and magical towns. However, millennials have recently shared their prominence in tourism with centenarians (1996-2010). The latter prefer ecotourism and activities that allow them to connect with nature and travel to concerts and music festivals.
According to Bank of America Merrill Lynch, the so-called generation Z or centenarians represent more than 35% of the world’s population. He is recognized for being the first generation of digital natives.
There is something that stands out, and that is that both generations are digital. Recently, the World Tourism Organization (WTO) promoted the restart of tourism activity based on sustainability and innovation and opened the door to intensifying the possibilities of booking accommodation, buying transport tickets or purchasing travel assistance through technological applications that facilitate choice and save time. .
Centennial travel trends
“Young people research and evaluate experiences, costs and everything that digital platforms offer. This fact has become a necessity that influences other generations to open up to new travel experiences and destinations,” says Carlos Bricka, Country Manager of Assist Card Mexico, about it centenary travel trends.
The culture of prevention and health care are also aspects to consider in the travel trends of centenarians. Assist Card offers several products ranging from $60,000 to $3 million in coverage to help travelers wherever they are.
“The idea is to take our services to a self-managed experience where digital natives can manage their products independently and their linkage with Assist Card is increasingly personalized and 100 percent digital,” added Bricka. “Innovation and agility to respond to challenging contexts are part of our DNA.”
While the relevance of young people in the travel industry is unquestionable, technological innovation is the only way to enable industry players to stay close to them and consolidate their interests as new travel trends emerge.
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