The Masterclasses 2022: 10 travel writing tips from our experts | Tech US News


7. Think about the goal and structure of your story

With an assignment secured and the journey completed, attention is focused on writing a great piece that touches. Kerry Walker described how she begins to build the structure of her features, explaining, “I put all the material in one place, I write all my interviews, and then I look at the structure, like building blocks. I like to play with it until it starts to give shape”.

Travel writer and editor Alicia Miller suggested that remembering the original brief can be helpful in making sure your piece stays on topic: “Always refer back to the brief you agreed with the editor; it redirects you to what you asked me to do for the feature “.

8. Make sure you grab your reader’s attention

Once you’re ready to put pen to paper, our panelists agreed on the importance of a strong opening to capture the reader’s interest and imagination.

When it comes to grabbing the reader’s attention right away, award-winning travel journalist Zoey Goto said, “I love an introduction where you put the reader at the heart of the story. Think of the most colorful or evocative moment of the trip—it’s a great way to get into action.”

After piqued your reader’s curiosity with a killer introduction, Richard Hammond reminded us of the need to keep them entertained throughout the piece. “Stories are at the heart of tourism and travel,” he explained. “Publishers want to entertain readers and people read newspapers and magazines because they want to dream about their next vacation.”

9. Find the right balance between vivid images and practical copies

When trying to find the right tone when writing your feature, Alicia Miller suggested thinking about “the balance between those colorful moments that are really vivid and leave the reader on the spot, and those practical paragraphs that provide context and analysis to your experience.”

Chris Leadbeater agreed, saying, “You want a decent amount of descriptive language, but you don’t want to overwhelm the copy with it. I think readers have a good ear for overindulgence. Just because you can write 500 words that are all adjectives doesn’t mean you should. There’s a balance there.”

10. Create an unforgettable ending

Finally, the panelists emphasized throughout the sessions the need for a strong ending, with a moderator. Jonathan Thompsonan award-winning freelance journalist, saying, “In all the best travel writing I’ve read, you remember the end because it’s what’s left with you.”

To help you craft an exceptional conclusion, Zoey Goto suggested, “It’s great if you can go back to the introduction in some way. It could be physically returning to the original setting with a new perspective, or perhaps completing a question that was raised at the beginning of the article.

The Masterclasses by National Geographic Traveler (UNITED KINGDOM) will return in 2023.

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