Travel + Leisure (T+L) is getting into the travel advisor booking business.
On Monday, T+L unveiled Travel + Leisure GO, a new travel advisor booking platform, powered by Trispet/Solution, which it says will enable advisors to go directly from inspiration through T+L content, to commissionable, bookable, experiences.
“The launch of Travel + Leisure GO for Professionals is the next step in our vision to connect the magazine with all touchpoints along the journey, from inspiration to planning to booking,” said Fiona Downing, Director of Membership from Panorama and Travel + Leisure. clubs “Now, we’re giving advisors the opportunity to leverage the trust, authority and accessibility of the Travel + Leisure brand for their customer base.”
The platform is accessible through VAX VacationAccess and, according to T+L, offers advisors the opportunity to earn “customizable commission rates and the potential to turn the world’s most influential travel brand into a powerful sales channel.”
According to T+L, the added value of the platform is access to itineraries inspired by its editorial content, with hotels on its World’s Best Awards list, and the ability to customize itineraries by adding air, hotels, activities, car rental and more in bundled packages. is calling it”
The plan is for the platform to be updated regularly as new editorial content is released. Right now, itineraries on offer include trips focused on Paris, Milan or New York Fashion Week; a trip to Mexico, T+L Destination of the Year; and other trips to Amsterdam, London and San Francisco.
While Travel + Leisure Go is the first time T+L has allowed advisors to book through a branded platform, the publication has a long history of serving the advisor community.
In addition to an advisory board of travel advisors, Travel + Leisure also annually publishes its Agent A-List, a directory of top travel advisors. That list dates back to 2001 and began during a time when much of the media dismissed officers as dinosaurs.
T+L gained some controversy with the list in 2018 when it announced it would start charging $4,000 to advisors who wanted to be on the list.