Vivo, Honor & Oppo dominates the Chinese smartphone market | Tech US News

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China has the world’s largest and most competitive smartphone market. China’s smartphone market has been the largest in the world for many years. This market is so competitive that only a few non-Chinese brands survive in the market. Recently, International Data Corporation (IDC), has released the smartphone market report for the third quarter of 2022. The report shows that China’s mobile phone shipments in the third quarter were about 71.13 million units. This is an 11% decrease from the same period last year. He continued those sluggish performance of the Chinese market in the first half of the year. However, the high-end market is less affected, with the total share reaching 22.4%. This represents an increase of 1.9 percent on a year-to-year basis and 2.3 percent on a month-on-month basis.

Chinese market smartphone

Vivo returns to No. 1 in the Chinese smartphone market

An interesting aspect of the Chinese smartphone market is that it is led by a Chinese brand. The top five smartphone brands in China are Vivo, Honor, OPPO, Apple and Xiaomi. Apart from Apple, all other brands on the top five list are Chinese. In addition, only Apple has recorded more shipments year on year. All the other four Chinese brands were down.

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In the third quarter of this year, Vivo shipped 14.2 million units. This is a year-on-year decrease of 20.5%, and its market share reached 20.0%. However, he returned to the top position in the Chinese market. Its sub-brand iQOO has been consistently recognized by the market with its powerful products and competitive prices. Its business has continued to grow, reaching 4.6% of the Chinese market in the third quarter. Vivo X series is also doing well, holding a prominent position in the Chinese mid-to-high market.

Hm

Honor’s shipments in the third quarter of this year were approximately 12.7 million units. This is a 9.1% decrease year-on-year, and its market share remains at 17.9%. Among them, the Honor 70 series maintained its rapid growth since its release. With its beautiful appearance and excellent performance, the Honor X40 series has become a “popular” product since its launch. The Honor Play 30 series, Play 6 series and other products are still the main choices in the entry-level market.

Oppo

OPPO shipped 11.6 million units in the third quarter, down 27.9% year-on-year. The company has a market share of 16.3%, ranking third. The shipment of Oppo Reno8 series continues. It maintains its important position in the middle market. The Oppo A57 and A97 models are flagship models in OPPO’s portfolio. These smartphones have shipped more than 1.5 million units.

Apple

Apple shipped 10.8 million units in the third quarter, a year-over-year increase of 2.5%. It is the only mobile phone among the top five brands to have good growth, with a market share of 15.1%. Both products of the iPhone 14 Pro series are very popular. Because Apple has no hope of the market at the beginning, they are still in the state of strict equipment until now. The iPhone 14 and iPhone 14 Plus have had some market response. This is because of their poor editing. However, many customers still prefer the iPhone 13 series.

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Xiaomi

Xiaomi shipped about 9 million units in the third quarter, down 17.9% year-on-year. Its products accounted for 12.7% of the market. Redmi is still a major force in shipping. Those Redmi K50 series and Redmi Note 11 series are the main selling models. The new Xiaomi 12S series has also received a good reputation in the market. This will help support Xiaomi’s growth in the high-end market in the future.

Foldable smartphones are developing rapidly

This report shows that currently, the big phone companies are still focusing on a few areas for development. Some parts are the screen, camera, memory and chip. However, there is a continuous investment in the research and development of foldable smartphones. In the third quarter of 2022, China’s foldable smartphone shipped over 1 million units. This is an annual increase of 246%. He is also the one largest one-quarter shipment in history. This shows that consumers are more accepting of smartphones.

Chinese market smartphone

Huawei led the foldable market, and others followed

The face of the foldable smartphone market in China is very different from the current smartphone list. Here, Huawei does business with it strong brand power and strong products. The manufacturing company in China has a joint venture of 44.9%. Samsung’s Z Fold4 and Z Flip4 new products sold well, in second place, accounting for 22.2% of the market. The newly launched Vivo X Fold series has helped Vivo rise to third place in the foldable smartphone market. It has a market share of 11.9%. Xiaomi’s new MIX FOLD 2 has also received a better business reputation than the previous generation because it is thin and light, and its market share has increased to 9.3%, ranking fourth. Many companies now attach importance to foldable devices. So, the number of foldable smartphones is set to increase. The expectation is that the price will continue to fall.

Chinese market smartphone

Guo Tianxiang, a senior analyst at IDC China, said in the third quarter of China’s smartphone market dynamic press conference that due to the impact of the market in home and abroad etc., The Chinese smartphone market continues to be slow and difficult to recover in the short term. In the face of the problem, the participants in the business have adopted a more pragmatic and cautious idea. Although qualified and maintaining good quality products, they still maintain or increase their investment in research and production. Whether it is from the hardware or software level, they strive to create different products to encourage more customers to buy.

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