A few days ago, Canalys released its report on global smartphone sales in the third quarter of this year (July to September), and today it’s back comes with a similar measure which is this time focused on the Indian smartphone market.
Overall, shipments in India declined by 6% in Q3 2022 compared to the previous quarter, which Canalys estimated was due to weak demand for low-end products. Total shipments were 44.6 million units, down from 47.5 million in Q3 2021.
Xiaomi is still in the market, with 9.2 million units shipped and 21% market share, although both of these numbers are down from Q3 2022 when it shipped 11.2 million devices and has 24% of the cookie. In fact, four of the top five brands have seen both their shipments and their business decline compared to a year ago.
An exception to this trend is Oppo, which went from 6.2 million units sold and 13% market share in Q3 2021 to 7.1 million units sold and 16% market share in Q3 2022. That’s a healthy 14% growth right there. The second place Samsung and the third place vivo have lost the lowest of the market, of 1% each, although the actual shipping volume loss is 11% and 9%, respectively.
Xiaomi and realme have the worst in terms of shipments, both saw 18% less sales than the previous quarter.
Canalys analyst Sanyam Chaurasia said the following:
Entry-level equipment has declined this year, while the mid-to-high end segment is doing well thanks to heavy promotion. OPPO’s OnePlus and vivo’s iQOO are two brands driving growth in the e-commerce channel at the moment. Ultra-premium category smartphones, especially the older generation flagships, also experienced strong demand during the price cut. Samsung is offering deep discounts on its older generation Galaxy Z Fold3 and the latest Galaxy S22 series online and offline. In the same way, the demand for the greatly reduced price of the iPhone 13 has revealed the latest iPhone 14, whose demand is the same as before.